To fully capitalize on your keyword research, identify the optimal keywords and enhance your website’s search engine optimization, you must utilize top-notch tools. Therefore, we will furnish a comprehensive list of our preferred SEO tools that offer all the necessary features to boost your rankings on search engine results pages (SERPs).
What is Keyword Research tool?
A keyword research tool helps you plan your content strategy and learn more about your target audience.
With these tools you can find out what topics your potential customers are interested in, search for relevant keywords to use in blog posts and landing pages, and also carefully monitor how your competitors are doing. You can then up-level their content by improving upon it so that it will rank, stealing their traffic and gaining more of the market share for yourself!
Keyword Research is an important factor in the SEO process.
If your keyword research is not right you won’t be able to optimise the website for the desired result. So, first perform the keyword research by using any of the free tools available. We have listed the top 5 tools which work well for us:
1. Google Adwords – Keyword Planner
Google’s Keyword Planner is incredibly useful for advertisers but it is also viable for people in marketing roles to use as it enables them to check just how competitive certain keywords are and to think up ways of including these.
Google Keyword Planner is available for free.
To get access to Keyword Planner, simply sign in into https://ads.google.com/intl/en_IN/home/ with your google account.
Go to Tools and Settings -> Planning -> Keyword Planner
Enter the keyword in Discover new keywords and hit enter.
The result will give a list of keywords with average monthly charges and other required details.