Digital Marketing Workshop

Introduction to Digital Marketing

This module will help you understand the basic concepts of Digital Marketing. It is helpful for individuals with limited knowledge in this field but who have a passion to learn more. Get set, go, and make your learning journey easy and interesting.

Learn more about understanding industry standards, best practices, and the latest developments.

What will you understand after the completion of this module?

• Significance of digital marketing
• Comparing traditional and digital marketing approaches
• SMART Goals
• How digital marketing drives success for Businesses
• Utilizing digital marketing strategies for sales growth
• Conducting a thorough competitive analysis

Social Media Management

Social media not only enables networking but also enhances your brand or business. The standout feature of this module is the opportunity to master a diverse range of social media strategies.

Explore the different ways of enhancing your social media presence across multiple platforms as you dive into this module. Gain insights into harnessing different tools to effectively track and analyze your results.

What will you understand after the completion of this module?

• Exploring the dynamics of social media marketing & its utilization by businesses
• Engaging with specific audience segments through social media
• Key performance indicators (KPIs)
• Promoting content through different social media channels

Facebook and Instagram Ads

Facebook and Instagram Ads play a crucial role in expanding the reach and effectively connecting with the target audience, all while adhering to the allocated budget. These promotional strategies enable you to run ads, develop comprehensive campaigns, and ultimately extend your reach to a broader audience. By leveraging various advertising objectives, we can optimize visibility, increase brand awareness, and engage with potential customers more effectively.

What will you understand after the completion of this module?

• Master the art of campaign creation
• Become well-versed in dashboard navigation
• Optimize your budget allocation
• Master campaign monitoring techniques
• Become proficient in result tracking and analysis

Content Marketing & Strategy

We will dive deeper into the art of creating captivating and highly engaging content, while also mastering the skill of crafting creative copies that leave a lasting impact. As we explore the strategies that underpin all marketing activities, we equip you with the tools to not just understand the concepts but to apply them effectively for a remarkable result.

What will you understand after the completion of this module?

• Content buckets
• Content Creation
• Creating a social media content calendar
• Content marketing tools
• Guest Blogging

Search Engine Marketing

Search Engine Marketing (SEM) involves promoting a company’s website through paid efforts to increase its visibility and drive traffic from search engine results pages (SERPs). SEM is a valuable method in the digital marketer’s arsenal to achieve targeted and measurable results. It helps businesses by increasing online visibility, targeting relevant audiences, delivering instant results, and providing measurable performance metrics for effective cost control and optimal ROI.

What will you understand after the completion of this module?

• Features of the Google Ads platform
• Keyword Research
• Creating campaigns
• Performance Metrics

Search Engine Optimization

Search Engine Optimization is vital in Digital Marketing, playing a crucial role in boosting online visibility. Every business must prioritize having an SEO-friendly website to succeed in the digital realm.

This module encompasses all the necessary aspects and topics to achieve higher website rankings and attract more traffic. With the right Search Engine Optimization techniques, businesses can effectively enhance their online presence and reach their target audience with ease.

What will you understand after the completion of this module?

• How does Search Engine work
• Keyword Research
• Site Audit
• On-Page SEO
• Off-Page SEO

Email Marketing

Email marketing serves as a powerful tool to deliver product and business information to a wide audience efficiently, making it essential to craft well-targeted, valuable, and engaging content to maximize its effectiveness and maintain a positive relationship with your audience.

Compared to traditional marketing channels, email marketing is a cost-effective method to promote products and services. It is highly measurable and allows direct communication with your audience. Moreover, it is ideal for sending time-sensitive information, updates, or limited-time promotions.

What will you understand after the completion of this module?

• Mastering email marketing platforms and software
• Designing effective email templates
• Extracting insights from email analytics

Website Analytics and Case Studies

Website analytics is a crucial component for understanding website performance, including metrics like bounce rate, visitor demographics, and other valuable insights, empowering businesses to make data-driven improvements. This module offers an in-depth study of various analytics tools to harness the power of data effectively.

It provides you with the opportunity to dive into real-world case studies, enabling you to apply your knowledge and skills to practical scenarios, thus refining your problem-solving abilities and acquiring valuable hands-on experience in the process.