Digital Marketing as a Career: Here’s Why!
There’s a hype about Digital marketing, that you probably don’t understand why. But with the demand increasing for digital skills, you might have realized that there is a lot of career scope in this area.
But why get into Digital Marketing? We have all the answers you need to know about choosing Digital Marketing as a Career option, in this blog.
What is Digital Marketing?
Before we get into what is Digital Marketing, first let’s know what is this hype all about.
The Covid-19 pandemic has changed the lives of many. Businesses are now realizing the consequences of not creating a strong online presence to reach out to their potential customers. While traditional marketing methods still are relevant and applied, it is not a cost-effective option. Digital marketing is a much effective and powerful tool that can help:
- Increase reach and visibility
- Increase leads and conversion
- Increase sales and revenue
- Grow and promote business online
- Build relationships and connect
All of these, in a systematic, regulated, and cost-effective way.
Digital Marketing in simple words, is marketing your business on online platforms to help reach a wider range of audiences. It is a highly targeted, planned, and executed marketing method that can be tracked, analyzed, and monitored for its effectiveness. Many of these features are not possible through traditional marketing methods.
What is the Scope of Digital Marketing?
Digital Marketing is a vast subject with different branches offering more opportunities, versatility, and growth. While traditional marketing tactics work, but they don’t perform as well as marketing in digital platforms.
Businesses now realizing the potential and growth that digital marketing can bring to their business, are gradually transitioning towards it. Did you know? Almost 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. This is why, Digital marketing is now the most well-paid, lucrative, and exponentially growing industry, you can build your career in.
The future seems bright in the field of Digital marketing due to its larger scope and opportunities for growth.
7 Advantages of Choosing Digital Marketing as Your Career
We have listed just some of the many advantages of digital marketing as a career option can bring for you.
- In-Demand Professional
- Career Choices
- Higher Pay
- Easy Kick-start for Your Career
- Dynamic and Highly-evolving
- Work with Different People
Almost every business wants to own a website and create a strong online presence. From large business enterprises to small business owners, almost all are transitioning from conventional marketing methods to digital marketing to grow and promote their business.
As a result, companies require Digital marketing experts to help them reach their goals with effective marketing campaigns on relevant digital platforms.
Digital marketing has various disciplines under it which include content marketing, social media marketing, search engine marketing, and more. This leaves you with a plethora of choices to go ahead with your career. You can either choose a single discipline and master your skill and become an expert in it. Or else you can learn about all the disciplines and choose to become an overall digital marketing expert.
Digital marketing as a career offers various positions and expertise for one. Not just this, you can also choose to concentrate on various niche and industries that suits you the best.
We already spoke on how digital marketing is in demand and growing as a career path. The higher the demand, the higher the price. Digital marketing experts earn higher as they are working in a lucrative and well in-demand industry. Skilled experts, can often demand higher salaries, benefits, and incentives depending on their role.
Digital marketing as a field is sure to reward a highly-skilled and trained individual with handsome salary packages that grow with experience and expertise.
Digital marketing as a career is fairly easy to get into. You don’t need years of studying or a degree for this. A professional certified course is all you need along with some solid experience. And you’re good to go. The field is highly dynamic and requires practical experience for one to become an expert.
Digital marketing certification along with specification in any one of the disciplines is an added advantage. One can set-up their own consultancy and start-up too.
As mentioned in the previous point, the Digital marketing industry is highly dynamic and ever-evolving. Digital marketing experts need to stay up-to-date with the latest marketing trends, global news, and topics. This is the field where you will have to constantly learn, adapt, and face new challenges every day. It is far from monotonous and boring.
If you are trying to make a career choice that opens gates to new people, new challenges, and more knowledge, digital marketing might just be the one for you!
Digital marketing can be analytical, requires strategic planning and logical skills but it requires a high level of creativity too. Why? Because your job is to help brands succeed, and connect with the crowd. You will need to get your creative juices flowing to emotionally connect, engage, and interact with the audience.
This is a very versatile field and will require the application of your knowledge and combination of skills most uniquely and creatively possible to stand out from the rest.
Digital marketing- as we said- is far from boring. The business of various industries wants digital marketers and experts to help them grow. This is a great way to connect with people from different backgrounds, learn from their industry, and engage with them professionally. Whether it is a client or colleagues, you are likely to meet and work with different people during your course of this career.
In case you like the behind the scenes work, there are positions for that as well! With such dynamic opportunities, boredom is seldom in this field.
Various Disciplines of Digital Marketing You Can Choose From
There is a wide range of specifications, roles, skills, and positions that are presented to you in the field of Digital marketing. Mastering all of them isn’t necessary nor is possible. It is advised to choose the one you are most comfortable with and develop your knowledge. These are just some of the prominent disciplines of digital marketing.
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- PPC Analyst
- Content Writing
Search Engine Optimization involves creating, optimizing, and updating content, and the website to help increase the rankings on the search engine result page. It involves various aspects such as evaluating the quality of the content, keyword research, website optimization for loading speed, user-friendliness, and more to help websites generate traffic and gain visibility.
SEO Specialists require extensive analytical, and strategic skills to plan and implement an SEO strategy that is effective and provides results. SEO is multi-disciplinary and finds its use in other aspects of digital marketing such as social media, search engine, and content marketing. They need to have an understanding of all SEO aspects and technical skills required to help websites generate more visitors and are optimized for search engines.
Search Engine Marketing involves devising marketing campaigns and optimizing content for keywords to help websites drive traffic and conversions.
Social media marketing involves the use of social media platforms to attract, interact, engage, and grow brands and help them reach their goals. Social media platforms have become a powerful tool to grow, and promote businesses and influencing the audience towards the brand. It mainly involves posting videos, engaging posts, sharing updates, and quizzes to help grow followers and build an online community.
Social media managers and experts must have an in-depth understanding of all social media platforms, devise an effective strategy, and implement it to reach the brand’s goals. They require to keep up-to-date with the latest trends, have excellent communication, planning, and creative skills to come up with social media and content strategies for business.
Email Marketing involves sending emails to leads and customers to keep them engaged with the brand and possibly even convert them. Emails are still powerful in informing, interacting, and engaging leads to nurture and convert them. Email marketing helps brands quickly reach target markets without much of an investment. Segmented email lists divide target segments based on their purchase behavior, demographics, and more to send in much more personalized and relevant emails.
An Email Marketer is responsible to create email campaigns, manage and track them to ensure they are successful and produce desired results. They should have a good understanding of email metrics, A/B testing, segmentation, and targeting to create an effective email marketing campaign.
Pay-per-click also is known as PPC ads are an advertising method that is used to drive traffic, conversions to the website in which the advertiser pays when the ad is clicked. It is a search engine advertising method wherein keywords are bid to instantly draw leads, conversions, and revenue.
PPC Analysts are also known as Paid Search Analysts are responsible to devise, managing, and executing marketing strategies and ad campaigns for clients. They are required to monitor and analyze pay-per-click accounts on search engines, keyword strategies, and industry trends to ensure the ad campaigns are successful. PPC analysts need to be very good at communication, possess creativity and an eye for detail and research, and must have a thorough knowledge of Search engine marketing.
Copywriting is often confused with Content writing. Both of them are different in their own ways. Copywriting is solely for the purpose of advertising, marketing, and influencing users to take action whether it is to sign up or buy/subscribe to something. They basically write to sell a product, or an action and their effectiveness depend on conversion rates.
Copywriting requires excellent communication skills and an eye for understanding what influences the audience to take the desired action. Copywriters need to be creative, and good vocabulary and writing skills. Their responsibilities include crafting message and sales copy, emails, web content, online ads, direct mails, taglines, or any other form of marketing and advertising copies.
While Content writing and Copywriting are often confused, it is sometimes interdependent too. Content writing requires the creation of interring, informative and engaging content that is aimed at informing the audience and attracting them towards the business. It focuses on nurturing the audience and encouraging their retention by providing valuable content that builds awareness, authority, and credibility around the brand.
Just like Copywriters, Content writers too, need to have excellent communication, vocabulary, and grammatical skills. They need to have the ability to research a topic and produce high-quality content that is both informative and engaging at the same time. They usually create content like blogs, articles, case studies, etc, and are also required to use various content management tools and writing platforms.
Apart from these, several other branches of Digital marketing involves various skills and responsibilities. These may include:
- Web Design and Web Developing
- Graphic Designing
- Mobile Marketing
- Digital Advertising
- Growth Hacking
- Brand Management
And so on. Like mentioned, Digital Marketing is a vast field with various career opportunities and positions. It has more to offer with each level of knowledge and expertise. With growing digitalization and the advent of technology, this field is bound to grow exponentially offering massive career opportunities to many skilled individuals.
Start your Digital Marketing journey
Want to become a Digital Marketing Expert and Learn the necessary skills?
Do you want to join the industry and enjoy a fun career with a competitive salary?
You don’t need a degree to get into the Digital marketing field. You can kick-start your digital marketing career with us!
Join DG Camp- A Goa-based, Digital Marketing and Web Design Institute, that prepares you to face the real world. We offer extensive courses that are designed to help you learn the necessary skills, and develop them through live campaigns and practical sessions so that you are completely ready to kick-start your career and emerge successfully.