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Digital Marketing Beyond Social Media

 
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Many people believe that Digital Marketing is only about social media. But this is not true. Social Media is one of the biggest and most important parts of digital marketing but not the whole of it. Through social media, we can engage with the community and not only promote our businesses professionally but can also meet like-minded people personally.

Where on the other hand, Digital Marketing involves strategies and ideas to promote and market the product or services through other mediums as well. Before we dive in, let’s step back for a moment.

What is social media and what is digital marketing?

Social media platforms  are user-generated content-based web applications that help the global world to connect with each other. Social media has various forms of media like texts, imagery, videos, gifs, etc. It is mainly by the user and for the user. In this era of globalisation, social media platforms are a way of communicating with people all around the world without any hassle.

Digital Marketing on the other hand is medium to promote brands, projects, and products for the same to reach the masses. It helps to increase a brand/product’s reach and growth. What is the best part of digital marketing? One can boost their business to a whole new level and cater to a new set of audiences. There are many categories that come under the bracket of Digital Marketing: SEO (Search Engine Optimization), Content Marketing, SEM (Search Engine Marketing), Email Marketing, Mobile Marketing, etc.

Read more: What makes Digital Marketing so special?

Digital marketing is a general term that refers to any form of marketing done online. Digital media is broader than social media. It has a very vast arena and has a lot of scope in terms of job opportunities. Digital marketing has become an integral part of businesses and brands to showcase their products for a wider reach. Businesses are focusing on digital marketing platforms in light of declining print media and traditional media. Digital marketing is emerging day by day with groundbreaking technologies and strategies, which help a brand achieve its goals. It works as a bridge between the customer and the brand, better known as a PROACTIVE COMMUNICATION PROCESS.

As social media marketing is a part of digital marketing with numerous benefits.

Benefits of SMM:

– Helps in increasing brand awareness.

– Through social media, one can meet potential customers and engage with them.

– Brand loyalty is also improved.

– Businesses can have high conversion rates.

In the next 10-15 years, all marketing strategies and campaigns will be linked to digital media. For example, Businesses will have a website, and they would promote the same through emails, SMSes, and messages on digital platforms. Advertising will be subtly linked with Digital Marketing and vice-versa! Although social media have been around for quite a long time, they are still in the early stages of development.