There’s a hype about Digital marketing, that you probably don’t understand why. But with the demand increasing for digital skills, you might have realized that there is a lot of career scope in this area.
But why get into Digital Marketing? We have all the answers you need to know about choosing Digital Marketing as a Career option, in this blog.
What is Digital Marketing?
Before we get into what is Digital Marketing, first let’s know what is this hype all about.
The Covid-19 pandemic has changed the lives of many. Businesses are now realizing the consequences of not creating a strong online presence to reach out to their potential customers.
While traditional marketing methods still are relevant and applied, it is not a cost-effective option. Digital marketing is a much effective and powerful tool that can help:
- Boost productivity
- Simplify task-flow
- Provide material and inspiration
- Save your time and efforts
All of these, in a systematic, regulated, and cost-effective way.
Digital Marketing in simple words, is marketing your business on online platforms to help reach a wider range of audiences.
It is a highly targeted, planned, and executed marketing method that can be tracked, analyzed, and monitored for its effectiveness. Many of these features are not possible through traditional marketing methods.
What is the Scope of Digital Marketing?
Digital Marketing is a vast subject with different branches offering more opportunities, versatility, and growth. While traditional marketing tactics work, but they don’t perform as well as marketing in digital platforms.
Businesses now realizing the potential and growth that digital marketing can bring to their business, are gradually transitioning towards it. Did you know? Almost 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. This is why, Digital marketing is now the most well-paid, lucrative, and exponentially growing industry, you can build your career in.
The future seems bright in the field of Digital marketing due to its larger scope and opportunities for growth.
7 Advantages of Choosing Digital Marketing as Your Career
We have listed just some of the many advantages of digital marketing as a career option can bring for you.
- In-Demand Professional
Almost every business wants to own a website and create a strong online presence. From large business enterprises to small business owners, almost all are transitioning from conventional marketing methods to digital marketing to grow and promote their business.
As a result, companies require Digital marketing experts to help them reach their goals with effective marketing campaigns on relevant digital platforms.
- Career Choices
Digital marketing has various disciplines under it which include content marketing, social media marketing, search engine marketing, and more. This leaves you with a plethora of choices to go ahead with your career. You can either choose a single discipline and master your skill and become an expert in it. Or else you can learn about all the disciplines and choose to become an overall digital marketing expert.
Digital marketing as a career offers various positions and expertise for one. Not just this, you can also choose to concentrate on various niche and industries that suits you the best.
- Higher Pay
We already spoke on how digital marketing is in demand and growing as a career path. The higher the demand, the higher the price. Digital marketing experts earn higher as they are working in a lucrative and well in-demand industry. Skilled experts, can often demand higher salaries, benefits, and incentives depending on their role.
Digital marketing as a field is sure to reward a highly-skilled and trained individual with handsome salary packages that grow with experience and expertise.
- Easy Kick-start for Your Career
Digital marketing as a career is fairly easy to get into. You don’t need years of studying or a degree for this. A professional certified course is all you need along with some solid experience. And you’re good to go. The field is highly dynamic and requires practical experience for one to become an expert.
Digital marketing certification along with specification in any one of the disciplines is an added advantage. One can set-up their own consultancy and start-up too.
- Dynamic and Highly-evolving
As mentioned in the previous point, the Digital marketing industry is highly dynamic and ever-evolving. Digital marketing experts need to stay up-to-date with the latest marketing trends, global news, and topics. This is the field where you will have to constantly learn, adapt, and face new challenges every day. It is far from monotonous and boring.
If you are trying to make a career choice that opens gates to new people, new challenges, and more knowledge, digital marketing might just be the one for you!
Digital marketing can be analytical, requires strategic planning and logical skills but it requires a high level of creativity too. Why? Because your job is to help brands succeed, and connect with the crowd. You will need to get your creative juices flowing to emotionally connect, engage, and interact with the audience.
This is a very versatile field and will require the application of your knowledge and combination of skills most uniquely and creatively possible to stand out from the rest.
- Work with Different People
Digital marketing- as we said- is far from boring. The business of various industries wants digital marketers and experts to help them grow. This is a great way to connect with people from different backgrounds, learn from their industry, and engage with them professionally. Whether it is a client or colleagues, you are likely to meet and work with different people during your course of this career.
In case you like the behind the scenes work, there are positions for that as well! With such dynamic opportunities, boredom is seldom in this field.